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Keywords: Web atmospherics
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (11-12): 901–916.
Published: 15 November 2013
... of luxury homepage design and empirically examine the effect of luxury homepage design on consumer perceptions of luxury. Homepage design Luxury brand image Online retailing Web atmospherics Philipp Nikolaus Kluge can be contacted at: philipp.kluge@whu.edu © Emerald Group Publishing...
