Keywords: Web-based retailing
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Journal Articles

The different impact of utilitarian and hedonic attributes on web-based retail shopping behaviour through the lens of extended technology acceptance model

Khan Md. Raziuddin Taufique, Md. Mahiuddin Sabbir, Sarah Quinton, Syed Saad Andaleeb
Journal: International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management (2024) 52 (4): 443–460.
https://doi.org/10.1108/IJRDM-08-2023-0505
Published: 27 March 2024
... dimensions of utilitarian and hedonic attributes to examine their influence in delivering a holistic web-based retail shopping experience. Design/methodology/approach The research model was tested and validated through data collected from 370 online shoppers across both hedonic and utilitarian product...
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Includes: Supplementary data
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