...Elisabetta Savelli; Marco Cioppi; Federica Tombari Purpose The purpose of this paper is to analyse whether and how the website atmosphere (WA) of a shopping centre affects the behavioural loyalty of customers towards physical shopping centres. A mediating variable – individual shopper motivation...

... atmosphere on consumer decision making. According to Yoon (2012) , the website atmospheric cues operated as the “stimuli,” shoppers' emotional reactions as the “organism,” and approach/avoidance behaviours as the “response,” and together these formed a stimulus-organism-response (S-O-R) framework. Following...