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Keywords: Website atmospherics
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (1): 92–108.
Published: 14 October 2019
... or to avoid waiting for delivery. ROPO demonstrates the fact that consumers shape their desires using several channels. Retail E-commerce Omni-channel Store atmospherics Website atmospherics For years, e-commerce has proven to be an important source of income for brands, while physical retail...
