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Keywords: Women consumerism
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (12): 1190–1207.
Published: 13 September 2024
... to improve retail practices for strengthening customer relationships, ultimately leading to higher sales. Consumer engagement FMCG retail businesses Antecedents of consumer engagement Sustainable retailing Retail reinvention Women consumerism Consumer engagement refers to consumers...
Includes: Supplementary data
