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Keywords: Word-of-mouth intention
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (6): 706–720.
Published: 12 July 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Omni-channel customer experience Seamless experience Customer commitment Word-of-mouth intention Fashion retailers Commitment is defined as “an agreement, or pledge to do something in the future” in the Merriam...
