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Keywords: Word-of-mouth intention
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Journal Articles
Amplifying commitment and word-of-mouth in fashion retailing through omni-channel experiences
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International Journal of Retail & Distribution Management (2024) 52 (6): 706–720.
Published: 12 July 2024
...-channel customer experience Seamless experience Customer commitment Word-of-mouth intention Fashion retailers Retail, after finance and real estate, is the third-largest industry (Cicea et al., 2022), where digitalisation and information technologies have enabled multi-channel...
