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Keywords: Youth
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Journal Articles
Mobile shopping among young consumers: an empirical study in an emerging market
Available to Purchase
International Journal of Retail & Distribution Management (2017) 45 (9): 930–949.
Published: 13 July 2017
... market globally, with growth expected to reach to about 650 million by 2019 (PTI, 2015). It is the youngest country in the world with every third person being a youth and is one of the fastest developing economies with third rank in GDP in terms of purchasing power-parity of approximately $7.28 trillion...
