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Keywords: e-WOM
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (13): 35–52.
Published: 09 March 2026
... took part in Study One, while 368 respondents participated in Study Two. The research presented probes the moderating effect of e-word of mouth ( e-WOM ). The researchers also further explore the impact of AR on consumer behaviour by considering factors such as convenience, experience, curiosity...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (2): 183–205.
Published: 28 October 2021
... creation Online reviews e-WOM Cultural differences Customer engagement Third-party sites European tourists The rest of the paper is organized as follows: the next section reviews the literature on customers' reviews via third-party online retailers and cross-cultural research on tourism...
