Keywords: e-service quality
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (5): 485–500.
Published: 14 April 2020
... tests the mediating role of e-service quality for the aforementioned relationships. The study has been undertaken in the context of retail banking in an emerging market, India. Design/methodology/approach A cross-sectional survey research design was used to collect data from 235 customers of retail...

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