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Keywords: eWOM
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (1): 60–76.
Published: 24 November 2025
... media characteristics impact relationship commitment, which significantly affects relationship quality, social media participation and eWOM. Relationship quality influences social media participation and eWOM, with social media participation also impacting eWOM. Further, relationship commitment...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (6): 713–735.
Published: 27 April 2023
... 2022 21 08 2022 30 08 2022 17 11 2022 09 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only AI-enabled e-tail Services Awe experience Flow Online fashion apparel eWOM Artificial intelligence (AI...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 149–169.
Published: 04 October 2022
... Izogo is the corresponding author and can be contacted at: ernyemmy@gmail.com 31 01 2022 24 02 2022 24 03 2022 21 07 2022 03 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only eWOM Perceived credibility Online...
