Keywords: eWOM
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (1): 60–76.
Published: 24 November 2025
... media characteristics impact relationship commitment, which significantly affects relationship quality, social media participation and eWOM. Relationship quality influences social media participation and eWOM, with social media participation also impacting eWOM. Further, relationship commitment...
Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 149–169.
Published: 04 October 2022
... Izogo is the corresponding author and can be contacted at: ernyemmy@gmail.com 31 01 2022 24 02 2022 24 03 2022 21 07 2022 03 09 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only eWOM Perceived credibility Online...

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