Keywords: own brand
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (13): 16–30.
Published: 14 May 2024
... Producer Buyer own brand Private label (PL) sales have become increasingly significant in the grocery retail sector, with PL sales in some markets approximately equal to branded sales (Keller et al., 2022). Research to date has identified retailer motivations for using PL, consumer...

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