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Keywords: Green creativity
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Journal Articles
IIMBG Journal of Sustainable Business and Innovation 1–25.
Published: 13 August 2026
...Shalini Shukla; Hera Fatima Iqbal; Ila Pandey Purpose The purpose of this study is to explore how Green Authentic Leadership (GAL) and Green Culture (GC) influence Green Organizational Citizenship Behavior (GOCB), and how this, in turn, facilitates Green Creativity within organizations. Design...
