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Keywords: Mixed methods
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Journal Articles
IIMBG Journal of Sustainable Business and Innovation (2026) 4 (1): 59–78.
Published: 20 April 2026
.../approach A convergent mixed-methods design was employed. The quantitative phase involved a survey of 290 respondents, analysed using SEM to test relationships between organizational values, green innovation, and environmental performance. The qualitative phase consisted of semi-structured interviews...
