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Keywords: TPB
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Journal Articles
IIMBG Journal of Sustainable Business and Innovation (2023) 1 (2): 114–131.
Published: 13 November 2023
... model based on the technology acceptance model (TAM) and theory of planned behaviour (TPB) models was put to the test using structural equation modelling (SEM). Findings Results demonstrate that perceptions of ease of use, attitude (ATT) and perceived behavioural control (PBC) have a favourable...
