Keywords: Vaccine confidence
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Journal Articles
IIMBG Journal of Sustainable Business and Innovation (2023) 1 (2): 114–131.
Published: 13 November 2023
... to investigate the potential impact of vaccine confidence (VC) in modifying the association between consumers' BI to utilise OFD services and their actual usage behaviour (UB). Design/methodology/approach Using information gathered through a structured questionnaire from 372 Indian customers, a proposed...

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