Applying Field Research Techniques to the Business Enterprise Available to Purchase

There are many accepted ways in which the economist may look at the business enterprise, each of which involves a different blend of theory and empirical evidence. Unfortunately, one gets the impression that many microeconomists have had no direct contact with firms: their experience of the very object on which some lavish such intricate mathematical analysis is entirely second‐hand. Happily, such isolation from the proper object of analysis, the firm, is by no means typical of the history of economic analysis. Adam Smith, the founder of modern economics, was well acquainted with the business community of Glasgow. He was on good terms with the leading merchants of the day including, most notably, Provost Andrew Cochrane who assisted Smith in the acquisition of statistical and institutional information later to be used the The Wealth of Nations. Alfred Marshall too had a serious concern for the realities of business activity. In 1885 he made an extended visit to the United States which took him into many factories and provided the basis for his paper “Some Features of American Industry”. Even ten years later “his zeal for field work remained unimpaired”, and the months of August and September saw Marshall undertaking extensive tours of English mines and factories. One hundred years later, one notices scarcely any enthusiasm on the part of economists for fieldwork of the sort that would take them into the business enterprise. A welcome sign of the possibility that this parlous state may yet be modified is contained in an article by Lawson, where it is argued that “more resources should be allocated, and attention paid, to the results of forms of case‐study, to personal histories, and to the study of primary sources. At the very least a re‐evaluation of research priorities and methods may be in order”. Such an attitude is in sympathy with the line of argument pursued in this article.