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In its Preface, the author, Professor Emeritus Erich Egner of the University of Göttingen, situated just south of Hanover in the Federal Republic of Germany, confesses that his work stands at the end of a long road whose destination was at first unknown to him. For a long time he had hesitated about the particular field of economics to which he should devote himself. He was certain that it would not be a matter of pure economic theory. It had to be a Problemkreis with social and sociological implications. After a stint in the thirties, when he had devoted himself to regional problems, he discovered that his interests lay elsewhere. This was the beginning of the consumption movement as it was then being observed in the United States.

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