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Studies the theory of vertical integration, and examines the benefits both to the firm and to society. Looks at the reasons which might precipitate an increase in integration: technical economies of scope; economics of internal production resulting from market failure; and pursuit of aggrandizement or monopoly power. Presents a parity pricing formula which proves that parity pricing is necessary for economic efficiency. Concludes that no firm can be described as totally unintegrated; rather it is a matter of optimal degree.

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