Moral responsibility and economic choice

Presents a normative model of responsible choice which is consistent with the main psychological theories of human choice behaviour. Identifies different aspects of complex economic choices, namely a deontological aspect, a goal achievement aspect, and a stakeholder aspect. Defines responsible choice as choosing the least worst alternative in the multidimensional space of deontological, instrumental, and external values. Demonstrates that the responsible choice model elaborated falls into the rational choice model under specific circumstances.