If planning is about anything, what is it about?

The discipline and practice of regional and town planning is searching uneasily for new directions attendant upon conceptual and empirical developments since the early 1970s. This paper traces the current disquiet, explores contemporary viewpoints and then outlines a prospective focus in terms of processes of wealth creation. It is argued that orientation to this goal would realign planning with other mainstream disciplines such as economics and provide greater clarity to the endeavours of theoreticians and practitioners. The implications of such a move are explored in terms of an approach to the real world of the marketplace.