A framework for creating an export society in South Africa

How do you create a strong and growing cadre of successful exporters? As will be demonstrated in this article, the current direction towards more open trading policies provides a small part of the solution, but does little to stimulate non‐exporters or develop new exporters. This article proposes a framework which could help all exporters reach their maximum potential and in doing so lay the groundwork for economic growth and prosperity. To ensure that South Africa’s economy reaches its fullest potential requires that the government follow up on the RDP and the DTI White Papers focus on exports with solid action. This would require a concerted effort on the part of the government to develop, manage, execute and evaluate programmes to the different needs of the firms at different stages of export development. By using the proposed framework, programmes can be created to help non‐exporters to become exporters, help new exporters to become committed exporters and eliminate the barriers to achieve more export successes.