Racism and ethics in the globalized business world

This paper analyzes the concept of racism in the context of business ethics and globalization. It first introduces three ethical traditions to understand moral issues in business: deontological, utilitarian and virtue ethics. Then it discusses about the challenges and demands that globalization has set to multicultural and multinational business operations. Third, it clarifies how racism works when it is understood as an ideology‐based phenomenon. It argues that there is a great value of knowing how racism works for the development of an anti‐racist and nondiscriminating organization. Although any of the three traditions on ethical thinking does not give direct answer to the question of how to develop and manage an anti‐racist business organization, but connected with the understanding of racism they can be useful tools for the leader of a multicultural organization.