Green business or community economy?

The paper analyzes two major ways of aiming at ecological sustainability. One is represented by the green business movement while the other is represented by different models of the community economy (e.g. community‐supported agriculture). Ecological sustainability requires quantitative and qualitative limitations both on the supply and demand sides of economic activities. Theoretical and empirical arguments show that the green business paradigm is not sufficient for achieving ecological sustainability but the community economy might be able to meet the requirements of ecological sustainability.