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Purpose
The purpose of this paper is to present a reasoned critique of traditional measurements of wellbeing in society and offer alternative measurements for the increasingly more global economy of today.
Design/methodology/approach
Theories of growth and measurement are analyzed.
Findings
Traditional growth measures leave out many important factors which are increasingly more important to citizens including health, education and whether improvements in wellbeing can continue in the longer term.
Originality/value
Limitations of the concept of growth with regards to the desires of citizens are highlighted in this paper.
© Emerald Group Publishing Limited
2011
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