...Rafaela Cajado Magalhães de Alencar; Felipe Gerhard; Mizael Moreira Sales; Felipe Roberto da Silva Purpose The purpose of this article is to examine the independent and combined effects of celebrity image and visual appeals presented in online food advertising on consumer purchase behaviour...

... industries Commnications Advertising Information systems The most important question of this millennium may well be: will human consciousness survive in something like its present form? Will we increasingly become like some of the machines we have designed – machines which receive stimuli...

...Franklin G. Mixon, Jr As pointed out previously by economists, the implicit demand for cost‐saving information by potential buyers generates a derived demand for advertising by sellers. This study adds to the body of evidence that reveals the positive role of advertising in the market process...