...Rafaela Cajado Magalhães de Alencar; Felipe Gerhard; Mizael Moreira Sales; Felipe Roberto da Silva Purpose The purpose of this article is to examine the independent and combined effects of celebrity image and visual appeals presented in online food advertising on consumer purchase behaviour...

... inner lives. This paper examines reflective consciousness and its relation to civilisation. It suggests countervailing forces which make for thought and turn the ordinary aspects of life into art. © MCB UP Limited 2001 Society Economics Communications industries Commnications Advertising...

...Franklin G. Mixon, Jr As pointed out previously by economists, the implicit demand for cost‐saving information by potential buyers generates a derived demand for advertising by sellers. This study adds to the body of evidence that reveals the positive role of advertising in the market process...