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Keywords: Agricultural marketing
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Journal Articles
Impact of information and communication technology on marketing of rice: A study of Uttar Pradesh
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International Journal of Social Economics (2019) 46 (9): 1061–1080.
Published: 17 September 2019
... In the existing literature, the study related to the impact of ICT on agricultural marketing is almost absent for India in general, and Uttar Pradesh in particular. ICT has created impact in almost all directions of life. It is expected that the implementation of ICT will create a notable impact on the income...
