... game technique. Education and number of animal species sighted have positively related to WTP and was highly significant. Social implications The paper addresses the attitude of people towards conservation of the forest biodiversity, as well as increasing the income of the people via eco‐tourism...

... China Rural areas Regional development Agriculture Animals The Chinese Government has recently stepped up its campaign to “Develop the West” [1] . The desire to address poverty and widening gaps between both urban and rural areas and coastal and inland areas figured prominently in this push...