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Keywords: Bank convenience
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Journal Articles
International Journal of Social Economics (2018) 45 (2): 300–315.
Published: 12 February 2018
... segments that are considered “profitable”. Bank convenience is related to the act of being able to conduct banking transactions without difficulty, such as when the location of the bank is near to home, or to the university, etc. Reporting over 40 years ago on undergraduates’ bank selection...
