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Keywords: Consumer behaviour
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Journal Articles
Impact of visual appeals and brand ambassador in online food advertising on consumer purchase behaviour
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International Journal of Social Economics (2026) 53 (1): 149–162.
Published: 25 April 2025
... on consumer behaviour, tracking resources such as Google Analytics have been developed to understand how different variables of an advertisement can influence the consumer’s intention to consume the message (Wiese et al., 2020). Among the characteristics that can influence the consumer’s purchase...
Journal Articles
Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumers
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International Journal of Social Economics (2021) 48 (12): 1794–1809.
Published: 17 August 2021
... processes and actively reaching out to customers to reduce their fear and anxiety levels, which contribute to such panic activity. Originality/value This paper adds value to the literature on consumer behaviour during COVID-19 pandemic in case of Indian consumers. The findings of the paper will help...
Journal Articles
Demographic and socio‐economic determinants of financial satisfaction: A study of SEC‐A segment of individual investors in India
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International Journal of Social Economics (2013) 40 (2): 127–150.
Published: 18 January 2013
... behaviour Demographic and socio‐economic factors Investment experience Consumer behaviour India Investors India is a growing economy and has over the past two decades witnessed some dynamic changes in the financial environment. The process of liberalization of the Indian economy in the early...
Journal Articles
Piracy and social norm of anti‐piracy
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International Journal of Social Economics (2012) 39 (12): 922–932.
Published: 12 October 2012
... Hsiao‐Chien Tsui can be contacted at: ecdhct@ccu.edu.tw © Emerald Group Publishing Limited 2012 Consumer behaviour Social norms Licensed goods Piracy goods Social norm of anti‐piracy Social welfare Akerlof (1980) proposed the “social norm model” and emphasized that even...
Journal Articles
Malaysian consumers' preferences for Islamic banking attributes
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International Journal of Social Economics (2012) 39 (11): 859–874.
Published: 21 September 2012
..., plant and machinery financing, etc. (Sufian, 2007). Malaysia Banking Consumer behaviour Islam Customer preference Islamic banks Selection criteria Factor analysis Interview In the context of the growing international and global challenges, the banking sector as well as the other...
Journal Articles
The effect of subtle religious representations on cooperation
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International Journal of Social Economics (2011) 38 (11): 900–910.
Published: 27 September 2011
...” by eliminating “cooker.” Ali Ahmed can be contacted at: ali.ahmed@lnu.se © Emerald Group Publishing Limited 2011 Individual behaviour Semantics Consumer behaviour Influence Religion Cooperation Public goods game Experiment Priming One major topic concerning the role...
Journal Articles
Economic impacts of ageing: an inter‐industry approach
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International Journal of Social Economics (2010) 37 (12): 970–986.
Published: 19 October 2010
... on domestic firms only, we must consider several issues, namely, imported components of consumption, margins and (net) product taxes (for a discussion of these methodological issues, see Mongelli et al., 2008). Consumption Consumer behaviour Demographics Input/output analysis...
Journal Articles
John Kenneth Galbraith: a radical economist?
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International Journal of Social Economics (2010) 37 (3): 179–196.
Published: 16 February 2010
... role of the state in the functioning of the economy. In retrospect, Galbraith (1989) himself emphasized the following areas as his legacy: his theories of power (1), consumer behaviour (2) and the firm (3). He confirmed this choice in his selection of what has durable impact on economic thought...
Journal Articles
Clients of conventional and Islamic banks in Bahrain: How they choose which bank to patronize
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International Journal of Social Economics (2009) 36 (11): 1086–1112.
Published: 25 September 2009
... by Islamic banks; and find the extent of use of those products/services by bank clients. Jasim Al‐Ajmi can be contacted at: jasimalajmi@gmail.com © Emerald Group Publishing Limited 2009 Banks Banking Consumer behaviour Islam Bahrain 1. their sample consisted of only two...
Journal Articles
Consumers' expenditures and perceived price fairness
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International Journal of Social Economics (2006) 33 (11): 766–780.
Published: 01 November 2006
... provides new insights regarding consumer behavior, enhancing the analytical validity of typical household demand models. Originality/value Analysis allows for price fairness perceptions to enter a consumer's expenditures equation usually expressed in terms of socio‐economic indicators. © Emerald...
Journal Articles
Wealth and spending patterns in China: Empirical evidence from household surveys
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International Journal of Social Economics (1997) 24 (7-8-9): 1007–10022.
Published: 01 July 1997
...Yanrui Wu Economic reforms and the subsequent growth in income have brought great changes in the distribution of wealth and consumers’ behaviour in China. In particular, the emergence of the “new rich” has important social and economic implications for China as well as the rest of the world...
