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Keywords: Consumer psychographics
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Journal Articles
International Journal of Social Economics (2024) 51 (11): 1498–1513.
Published: 22 March 2024
... be contacted at: ynkaterega@mubs.ac.ug 07 06 2023 20 12 2023 01 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Consumer psychographics Price consciousness Consumer innovativeness Religious salience Demand decisions Life...

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