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Keywords: Credibility
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Journal Articles
International Journal of Social Economics (2025) 52 (7): 1022–1036.
Published: 24 September 2024
...Sheetal Bhagat; Suvidha Khanna; Priyanka Sharma; Dada Ab Rouf Bhat Purpose The purpose of this study is to investigate the influence of credibility and information quality (IQ) of online food vloggers on consumer attitude and purchase intention towards street food consumption. It also examines...
