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Keywords: Demand decisions
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Journal Articles
International Journal of Social Economics (2024) 51 (11): 1498–1513.
Published: 22 March 2024
...Yusuf Katerega Ndawula; Mori Neema; Isaac Nkote Purpose This study examines the relationship between policyholders’ psychographic characteristics and demand decisions for life insurance products in Uganda. Design/methodology/approach The study is based on a cross-sectional survey. Using...
Journal Articles
International Journal of Social Economics (2024) 51 (8): 987–1001.
Published: 23 November 2023
...Yusuf Katerega Ndawula; Neema Mori; Isaac Nkote Purpose This paper examines the relationship between behavioral biases, and demand decisions for life insurance products in Uganda. Design/methodology/approach Data were collected from 351 life insurance policyholders in Uganda. The authors used...
