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Keywords: Factors influencing investment decision
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Journal Articles
International Journal of Social Economics (2021) 48 (4): 587–601.
Published: 12 February 2021
... Factors influencing investment decision Saudi stock market For a while, traditional economic theory has assumed that people are rational and they endeavor to maximize their utility. However, the research of whether individuals are actually able to make the best choices and not to let emotions...

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