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Keywords: Gen Y
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Journal Articles
International Journal of Social Economics (2024) 51 (7): 915–931.
Published: 24 November 2023
...Ida Lopez; Nurul Shahnaz Mahdzan; Mahfuzur Rahman Purpose Using the integrated behavioural model (IBM) as a theoretical framework, this study aims to identify the determinants of saving behaviour among Malaysia's income-earning Generation Y (Gen Y) born in the years 1980–1995. Design...
Journal Articles
International Journal of Social Economics (2024) 51 (3): 422–440.
Published: 18 August 2023
..., it had a negative impact on risky investment intention. Originality/value Every generation has its quirks, and millennials are no exception. Given their age and sheer number, leading to their dominance in the global workforce, millennials will bring about a generational shift. Awareness of Gen Y's...
