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Keywords: Hedonic motivation
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Journal Articles
International Journal of Social Economics (2021) 48 (11): 1608–1628.
Published: 20 September 2021
.... Originality/value This study offers direction to developers of mobile money applications to design pleasurable and user-friendly mobile money platform with features, which are attractive to the different users. Particularly, it highlights the role of hedonic motivation in promoting adoption and use of mobile...
