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Keywords: Heuristic
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Journal Articles
International Journal of Social Economics (2024) 51 (8): 987–1001.
Published: 23 November 2023
... insurance demand among Ugandan policyholders. Also, the two behavioral bias variables (heuristic bias and prospect bias) are significant predictors of demand decisions for life insurance products. Practical implications These results are helpful for both insurers and regulators. For insurers, it is now...
