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Keywords: Norms of reciprocity
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Journal Articles
To sell or not to sell: the insurance agents’ attitude toward high-risk customers
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International Journal of Social Economics (2017) 44 (12): 1856–1870.
Published: 04 December 2017
...Lu-Ming Tseng Purpose The purpose of this paper is to examine the impact of role ambiguity, norms of reciprocity and ethical policy on the insurance agents’ attitude and intention toward selling insurance to high-risk customers. Design/methodology/approach This study employed partial least...
