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Keywords: Purchase decisions
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Journal Articles
Topic: impact of herding behavior and availability heuristics on health insurance purchase decisions in Uganda
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International Journal of Social Economics (2026) 53 (3): 373–387.
Published: 09 June 2025
...Yusuf Katerega Ndawula; Nasser Polly Sibwomu; Isa Nsereko Purpose This paper examines the relationship between herding behavior, availability heuristics and purchase decisions of health insurance products in Uganda. Design/methodology/approach Data were collected from 324 health insurance...
