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1-2 of 2
Keywords: Purchase intention
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Journal Articles
International Journal of Social Economics (2025) 52 (7): 1022–1036.
Published: 24 September 2024
...Sheetal Bhagat; Suvidha Khanna; Priyanka Sharma; Dada Ab Rouf Bhat Purpose The purpose of this study is to investigate the influence of credibility and information quality (IQ) of online food vloggers on consumer attitude and purchase intention towards street food consumption. It also examines...
Journal Articles
International Journal of Social Economics (2024) 51 (11): 1353–1369.
Published: 09 February 2024
...Choi-Meng Leong; Long She; Tze-Yin Lim; Ngiik Moi Wong Purpose This study aims to examine the gender differences in purchase intention towards green packaging product. The paper extended the theory of planned behaviour by unravelling the dynamics of quality, product attributes, and green...
