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Keywords: Religious salience
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Journal Articles
International Journal of Social Economics (2024) 51 (11): 1498–1513.
Published: 22 March 2024
... and consumer innovativeness, are positive and significant predictors of demand decisions for life insurance products. In contrast, the third first-order construct religious salience, exhibits a negative and nonsignificant effect on demand decisions for life insurance products. Practical implications...
