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“Physicists would describe most of what happens in everyday life as ”noise“… (or) activity without information. A signal‐to‐ noise problem…consists of digging out genuine information from activity without content… The protagonists of studies in the humanities fail to appreciate the extent to which their problems are of a signal‐to‐noise kind… Instead of separating the noise — throwing it away as the physicists do — they spend their energies chasing every detail… Students of sociology might indeed be described as the ultimate students of noise, literally and figuratively” (HOYLE & HOYLE 1971).

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