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Confidence, trust and loyalty are three social emotions necessary respectively for the social processes of agency, cooperation and organization. In addition to the centrality of emotion in social life, an examination of these emotions demonstrates the importance of future‐time in social structure. Temporality is seldom discussed in the sociological literature, but unavoidable in a consideration of confidence, trust and loyalty. An examination of confidence, trust and loyalty from the perspective of temporality clarifies issues of social rationality and indicates some of the limitations of rational choice theory.

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