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Takes a look at the state of Arab society. Classifies Arab individuals into eight categories – traditionalist, spectator, idealist, illusionist, transitional, revivalist, manipulator, and existentialist. Explores each of these in more depth, providing some specific illustrative examples. Claims that work values have changed in Arab society, with the new generation taking part in political and economic decision making. Reflects on the implications this could have for multinational corporations. Concludes that Arab society is in transition, discarding its old tribal and traditionalist beliefs to move towards the basis for a more modern economy. Provides some tables summarizing each typology of individual and the attributes required to conduct business successfully.

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