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Cites collectivism as an element within Israeli culture from its inception. Explores the intricate mosaic of individualism/collectivism as expressed in a middle class Tel‐Aviv neighbourhood. Uses a three years of fieldwork and a neighbourhood survey to describe the residents as active individuals, aiming to advance their private interests and eager to interact with each other and participate in organized local activities. Shows how some modes of collectivist action were directed towards individual interests. Shows the collectivist tendency as still strong and influenced by the dominance of social parties in Israel.

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