Confronting the “corporate citizen”: Shaping the discourse of corporate social responsibility Available to Purchase

To demonstrate, through the application of Fairclough's critical discourse analysis framework, that the discourse surrounding corporate social responsibility (CSR) has broader implications.

Argues that the evolution of CSR has become a two‐way process of interaction between business and civil society.

As companies place increasing emphasis on their ability to act responsibly as “corporate citizens”, CSR provides new opportunities for social actors to assimilate these strategies; enabling them to scrutinise, question and oppose the business practices of global corporations and challenging them to prove that there is more to CSR than merely corporate rhetoric.

Demonstrates that the discourse surrounding CSR has broader implications.