Batik is a craft in the creative industry, which is the identity of the Indonesian nation. One of the main batik tourism areas in Indonesia is Trusmi, and women entrepreneurs have a strategic role in developing the batik craft industry in the region. The batik industry faced various challenges during coronavirus disease 2019 (COVID-19). Therefore, this study aims to explore the impact and identify strategic options during the COVID-19 period on batik businesses owned by women entrepreneurs in the Trusmi area.
This study uses a qualitative case study method by interviewing ten batik women entrepreneurs in the Trusmi area.
This study elaborates findings about the impact of COVID-19, the technology role, collaboration, the government role and strategic options.
This study provides academic and practical implications, which are discussed further about the role of the craft industry in dealing with economic and social turmoil.
