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Grid‐group analysis is grounded in a humanistic conception of social science but, it is argued, it has flaws when applied to the analysis of the environmental movement. Environmentalism is not “border” country particularly as existing only in opposition to a “centre”. Grid‐group analysis loses clarity when forced into a “border versus centre” format. And the grid‐group analysis of sub‐cultures is not sufficiently well developed; the lack of a clear holistic frame plays havoc with efforts to derive solid policy.

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