Keywords: Advertising
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Journal Articles
International Journal of Sociology and Social Policy (2010) 30 (9-10): 472–485.
Published: 07 September 2010
... their individual understanding of food advertising. Research limitations/implications The conceptual model presented within this paper offers a subjective and interpretivistic approach to the analysis of food marketing. As such it is open to criticism that its implications are limited as it lacks...

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