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Keywords: Boycott impact beliefs
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Journal Articles
International Journal of Sociology and Social Policy 1–23.
Published: 23 December 2025
... values, religious beliefs and boycott impact beliefs interact to shape faith-driven consumer activism. Design/methodology/approach This study employed a quantitative approach, analyzing data from 410 Millennial and Gen Z respondents using SmartPLS 4 to assess direct, mediating and moderating effects...
