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Keywords: Celebrity endorsement
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Journal Articles
Predicting repurchase intention through characteristics of celebrity endorsers: the pivotal role of parasocial interaction and value-in-use
Available to PurchaseBernadetta Agatha Wibowo, Vania Zahra Salsabilla Hadi, Suherman Widjaja, Alexander Joseph Ibnu Wibowo
International Journal of Sociology and Social Policy 1–20.
Published: 11 March 2026
...Bernadetta Agatha Wibowo; Vania Zahra Salsabilla Hadi; Suherman Widjaja; Alexander Joseph Ibnu Wibowo Purpose This study aims to analyze the influence of celebrity endorser characteristics on parasocial interaction, consumer engagement and value-in-use and investigates the implications of all...
